Designing the Perfect Invitations and Promotions for Your Summer Event

A successful summer party starts with getting people excited—and that means eye-catching invitations and savvy promotion. Whether you’re throwing a corporate celebration, milestone birthday, or community fundraiser at Venue on Lake Lily, how you share the news can set the tone for your whole event.

1. Choose a Format That Matches Your Style

Decide between physical invitations, digital invites, or a combination of both. Printed invites feel formal and personal, while online invitations (like Evite or Paperless Post) allow for easy RSVPs and updates. For public events, consider a custom event page on platforms like Facebook or Eventbrite.

2. Highlight Key Details

Make sure to clearly list the who, what, when, where, and how. Include the date, start/end times, venue name and address, parking info, dress code (if any), and RSVP deadline. Bonus points if you include a QR code that links to directions or the venue’s floorplan.

3. Match the Theme

From colors and fonts to imagery and phrasing, align your invitation design with your event’s theme. Hosting a luau? Use palm leaves, flamingos, and playful script fonts. Throwing a nautical bash? Opt for navy stripes, anchors, and bold typefaces.

4. Build Buzz with Early Promotion

Use your email list and social channels to build anticipation. Post teaser content like décor mood boards or sneak peeks of your menu. If your event is public, consider boosting posts or running targeted ads to expand your reach.

5. Stay On-Brand

Especially for business or nonprofit events, make sure all invites and promotions reflect your branding. Include your logo, website, and consistent messaging across all materials. Our team can provide photos or logos for the venue if you’d like to include them.

6. Track Responses Early

Set up a simple RSVP system so you can plan food, seating, and activities accordingly. For larger parties, consider tools like Google Forms, Eventbrite, or a dedicated RSVP email.

Need help planning the logistics or looking for a great graphic designer?
Our team would be glad to share recommendations and assist with timelines and details. Contact us today at Venue@venueonlakelily.com or call (407) 647-2111.